Below is the code I am using to track views of products for each vendor with a Custom Dimension in Google Analytics. I figured some people would find it helpful.

I also have a couple questions about improving, which I’ll post after the code.

//Google Universal Analytics
function google_analytics() { ?>
<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
  ga('create', 'Analytics Property ID Goes Here', 'auto');
  <?php if (is_singular('product')) :
    $this_post = get_queried_object();
    $author_id = $this_post->post_author;
  ?>
 ga('set', 'dimension1', '<?php echo get_the_author_meta('display_name', $author_id); ?>');
  <?php endif; ?>
 ga('send', 'pageview');
</script>    
<?php }
add_action ('wp_head', 'google_analytics');

This code, of course, only works if you’ve already setup a custom dimension in your Analytics account, and ‘dimension1’ ought to be changed to whatever is your custom dimension’s index.

So, my questions… There are two things I’d like to change about this code. I’m sure their easy, otherwise I wouldn’t be bothering you, but I’m not familiar enough with the WCV functions to know the answers.

1 – I’d like to use the Vendor’s store name rather than the Vendor’s name. So, what function would I call instead of $this_post->post_author in order to get the store name?

2 – Secondly, I’m presently only tracking this custom dimension on product pages, but I’d like to include store pages (eg. /shops/Joes-Shoes/ ) as well. What post type could I add to if (is_singular('product')) in order to include vendor’s shop pages, but not other pages or the main shop page?

Thanks a lot. It’s my hope that this could actually become a Pro feature, in that the Dashboard could have a stats tab for vendors to view their own pageviews by this custom dimension.