This calculator helps you estimate how your vendor membership revenue can grow
as new vendors join your marketplace each month.
It’s designed to show the long-term impact
of steady vendor growth and recurring subscriptions.
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This calculator turns an abstract growth rate into a concrete trajectory. Instead of wondering whether your recruitment pace is "enough," you'll see exactly where it leads and whether you'll hit the revenue you need by the date you have in mind. That clarity helps you set realistic goals, justify marketing spend, and stay motivated through the slow early months when the payoff isn't yet obvious.
It's also a reality check. If your projected revenue falls short of your goals, you'll know early enough to adjust by recruiting faster, raising prices, or improving retention, instead of discovering the gap a year too late.
The calculator grows your vendor base month by month, then translates the final count into recurring revenue.
It’s the predictable income you earn from vendors who pay a regular (usually monthly) fee to sell on your marketplace. Because each vendor keeps paying, the revenue accumulates and compounds as more vendors join.
It adds your expected new vendors each month to your starting count over your chosen timeframe, then multiplies the resulting total by your average membership price to show monthly and annual revenue.
Because it’s predictable and cumulative. A one-time sale earns once; a membership earns every month for as long as the vendor stays — making revenue easier to forecast and a business far more valuable.
No — this calculator assumes vendors stay subscribed. Real marketplaces lose some vendors over time, so treat the result as an optimistic ceiling. To understand the impact of how long vendors stay, use the Vendor Lifetime Value Calculator.
It varies widely by niche, marketing, and marketplace maturity. Start with a conservative estimate based on your current pace, then model faster scenarios to see the upside.
Building a marketplace is a rewarding business where you get to help entrepreneurs just like yourself. WC Vendors give you everything you need to succeed.
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