Finding trending products to sell online is one of the most effective ways to keep your WooCommerce marketplace relevant and competitive in 2025.
Consumer preferences shift quickly, and identifying early patterns in buyer behavior gives you a clear edge in product selection.
This guide shares trending products supported by up-to-date research and market insights. It’s designed to help WooCommerce sellers discover practical product ideas with long-term potential—not just viral, short-lived fads.
So, let’s get started!
How To Spot Trending Products
Before exploring the product list, it’s crucial to understand how to evaluate trends effectively. Selecting the right product at the right time can position your store for sustained growth.
Consider these methods to identify reliable, trending products to sell online:
- Utilize tools like Exploding Topics, Google Trends, and TikTok search to monitor rising interest.
- Observe Amazon’s Movers & Shakers and Shopify’s trending product sections.
- Explore Etsy for emerging categories and rapidly growing handmade niches.
- Seek consistent growth patterns over 6–12 months, rather than transient spikes.
- Validate ideas through WooCommerce communities, Reddit forums, and niche Facebook groups.
These strategies help ensure that the trending products to sell online in your WooCommerce store are in genuine demand, reducing the risk of investing in short-lived trends.
Bonus Tip: Pay attention to evolving consumer behavior trends to better anticipate what shoppers actually value. Shifts toward wellness, sustainability, and personalized experiences directly impact which products gain traction and how long they stay relevant.
20+ Trending Products To Sell Online In 2025
The following products have been selected based on search trends, current e-commerce activity, and consumer engagement across various platforms. They are well-suited for WooCommerce store owners aiming to diversify their offerings or test new markets with trending products to sell online.
1. Mini Projectors
The global portable projector market is projected to reach approximately $3.6 billion by 2034, growing at a CAGR (Compound Annual Growth Rate) of 6.83% from 2025. This growth is fueled by the increasing demand for compact, affordable home entertainment solutions, particularly among consumers seeking small-space setups.
2. Matcha Kits
The matcha tea market is expected to be valued at $2.26 billion by 2025, with a CAGR of 4.7%. This surge is attributed to rising health consciousness and the popularity of antioxidant-rich beverages.
3. Desk Exercise Equipment
The global fitness equipment market is anticipated to reach $24.93 billion by 2030, growing at a CAGR of 5.3%. The increase is driven by heightened health awareness and the demand for home fitness solutions, including under-desk exercise equipment.
4. Smart Notebooks
Smart notebooks are gaining popularity as they bridge the gap between traditional note-taking and digital convenience. Products like the Kindle Scribe and reMarkable Paper Pro are widely reviewed for their functionality and performance.
5. Reusable Paper Towels
Reusable paper towels are becoming a staple in eco-conscious households. They offer a sustainable alternative to disposable options, reducing waste and long-term costs.
6. Portable Blenders
According to a report by Market Research Future, the global portable blender market is expected to grow at a CAGR of 8.4% through 2032. These blenders cater to health-conscious consumers looking for convenience in preparing smoothies, shakes, and protein drinks while on the go.
7. Scalp Massagers
A rising trend in self-care and hair health has contributed to the increasing demand for scalp massagers. Data from Future Market Insights projects continued growth for this niche, particularly in the premium beauty and wellness segments.
8. Wireless Charging Pads
As more devices support wireless charging, this product remains in demand. Statista reports that over 1.5 billion smartphones will ship globally in 2025, many with wireless charging compatibility.
9. Pickleball Gear
Pickleball continues to surge in popularity. According to the Sports & Fitness Industry Association, it was the fastest-growing sport in the U.S. for three consecutive years through 2024, prompting demand for paddles, balls, and court accessories.
10. Pet Enrichment Toys
With more pet owners treating animals like family, the pet toy market is expanding. Research by Global Market Insights estimates the pet toy market will surpass $4.5 billion by 2030, with enrichment-focused toys leading sales.
11. Nail Art Kits
DIY nail care continues trending as consumers seek affordable beauty solutions. According to Allied Market Research, the global nail care products market is set to reach $19.8 billion by 2027, fueled in part by at-home nail kits.
12. Car Phone Mounts
The rise in mobile GPS use and in-car video recording drives the need for stable phone mounts. Verified Market Research projects the car phone holder market to grow steadily through 2030.
13. Digital Wall Art
Digital downloads like printable wall art are low-cost and appeal to minimalist decor enthusiasts. Etsy reports that digital art is among its top-performing categories year after year.
14. Cold Plunge Tubs
As part of biohacking trends, cold plunge tubs are gaining mainstream attention. The cold therapy market is forecast to grow at over 9% CAGR, according to Data Bridge Market Research.
15. Sustainable Phone Cases
Consumers are prioritizing eco-friendly accessories. Biodegradable phone cases made from recycled materials are seeing increased search volume, especially among Gen Z shoppers, as per Google Trends data.
16. Compression Gloves
Often used for arthritis or carpal tunnel relief, compression gloves are gaining traction as part of at-home health care. MarketWatch reports rising interest in wearables for joint support.
17. Custom Pet Portraits
Personalized products continue to trend, and pet portraits rank high in emotional gifting. Searches for custom pet items have risen steadily on Etsy and TikTok since late 2023.
18. Weighted Sleep Masks
Sleep health is a growing category. Weighted sleep masks, which offer gentle pressure for anxiety and insomnia, are part of this niche. A report by Research and Markets notes increasing adoption of sleep aids post-pandemic.
19. Home Mushroom Grow Kits
Home gardening products are still popular, with mushroom kits gaining traction due to their compact size and novelty. According to Modern Farmer, indoor mushroom cultivation has doubled in popularity since 2022.
20. Phone Grips & Stands
These small accessories are functional and expressive. Their popularity is sustained by TikTok trends, with PopSocket-style products often featured in viral videos. Statista also notes continued global demand for smartphone accessories.
21. Digital Products (eBooks, Templates, Printables)
Digital products are booming due to zero inventory costs and passive income potential. Gumroad and Etsy have both reported record highs in creator signups and digital product sales in 2024. These are great examples of trending products to sell online that work perfectly in a WooCommerce store.
If you want to learn how to start selling digital products, read our guide: How To Start Selling Digital Products Online
These products offer opportunities to enter markets with growing consumer interest and real profit potential. Make sure to validate trends against your store’s niche and audience before adding them to your catalog.
Avoiding Short-Lived Fads: What To Watch Out For
Not every popular product is worth adding to your WooCommerce store. Some trends gain quick attention but lose relevance just as fast. Selling items that fade quickly can leave you with unsold inventory and wasted effort.
To help you avoid that, watch out for these red flags:
- Sudden spikes in interest without a steady growth pattern
- Overexposure on platforms like TikTok or Instagram, especially when paired with few genuine reviews
- Heavy discounts across major marketplaces that indicate fading demand
- One-time-use items with limited potential for repeat sales
To protect your store’s performance, it’s important to validate product longevity before listing. Start by checking for consistent search traffic over the past 6 to 12 months using tools like Google Trends.
Then, cross-check customer reviews and look at repeat purchase rates on platforms such as Amazon or Etsy. You can also explore community discussions in WooCommerce forums, Reddit threads, or Facebook groups to see if there’s still active interest.
Additionally, consider focusing on sustainable micro-niches. These include areas like eco-conscious household products, wellness tools for remote workers, or enrichment-focused pet accessories.
While these niches may grow at a slower pace, they offer long-term value and greater customer loyalty over time. These are ideal types of trending products to sell online if you’re looking for steady revenue.
Want To Sell More? Scale Your Store With WC Vendors
After testing and validating a few trending products to sell online, the next step is to grow your store’s potential. Instead of expanding your catalog alone, you can bring in other sellers to diversify your offerings. That’s where WC Vendors becomes a powerful addition.
Here’s how WC Vendors helps you scale:
- Turn your WooCommerce store into a marketplace
Switch from a solo store to a multi-vendor platform where others can list and sell products under your supervision. - Curate vendors based on niche and audience
You control vendor applications and approvals, so only relevant sellers get access to your storefront. - Group vendors into product categories
Organize sellers into focused areas like wellness, tech, or home living to make browsing easier for customers. - Grow your catalog without adding workload
Each vendor manages their own listings and inventory, giving you a wider product selection without the added complexity.
Whether you’re offering physical goods, digital products, or trending seasonal items, turning your store into a marketplace gives you more flexibility and long-term growth potential. And more importantly, you can scale your catalog with even more trending products to sell online in WooCommerce.
Conclusion
Following product trends isn’t just about keeping up. It’s about choosing the right moment to introduce something buyers are already searching for.
When done thoughtfully, it helps you stay competitive, reduce guesswork, and build a store with staying power.
To recap, here’s what you need to do next:
- How To Spot Trending Products
- Trending Products To Sell Online
- Avoiding Short-Lived Fads
- Scale Your Store With WC Vendors
Pick one trending product idea. Add it to your WooCommerce store. Watch how your customers respond. Then scale your store step by step.
Ready to grow faster?
Explore WC Vendors features or see it in action on our demo marketplace.
Frequently Asked Questions
1. How do I know if a product is really trending or just a fad?
Check if the product has steady search growth over time, not just a quick spike. Use tools like Google Trends, Amazon, and TikTok. Real trends grow slowly and consistently. Fads blow up fast but fade just as quickly.
Look for 6–12 months of steady interest. If people are still buying, reviewing, and sharing the product after a few months, it’s more likely to stick around.
2. What’s the easiest way to find trending products to sell online?
Use free tools like Google Trends, TikTok search, Amazon Movers & Shakers, or Etsy bestsellers. These show what people are talking about and buying right now. Start by searching topics in your niche.
If a product shows up on more than one platform, that’s a good sign it’s trending in real life—not just online buzz.
3. Can I test trending products without spending a lot of money?
Yes. You can start with dropshipping, pre-orders, or small batches. WooCommerce works with services like Printful or AliExpress so you don’t need to buy inventory upfront.
List the product, run a few ads or social posts, and see how people respond. If it sells, you can scale up without taking big risks.
4. What are some trending products that don’t go out of style fast?
Products in health, home, pets, and tech tend to stay popular longer. Think matcha kits, portable blenders, pet toys, or desk fitness gear. These solve everyday problems and don’t depend on social media hype.
Focus on trends that help people feel better, save time, or improve daily life. These are more reliable than viral one-hit wonders.
5. Are digital products like templates or eBooks still worth selling in 2025?
Yes. Digital products are in high demand and have almost no overhead. People are still buying templates, printables, and eBooks in 2025, especially for business, home planning, and self-improvement.
They’re easy to deliver, never run out, and can be sold 24/7. WooCommerce makes it simple to add them to your store.
