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by Jan Melanie Reyes
You’re ready to build an online business, but you’re standing at a fork in the road. Option one: build a traditional ecommerce store where you source, stock, and sell your
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The marketplace model is not new. What is changing is how the successful ones operate. The playbook that worked in 2020, launching a broad marketplace, pouring money into buyer ads,
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Most marketplace owners can tell you their GMV (total sales volume) to the penny. Ask them about their contribution margin per transaction or their vendor CAC, however, and you get
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Every marketplace founder hits the same wall. Buyers will not come without sellers. Sellers will not join without buyers. You are stuck in a loop before you have even started,
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Installing Google Analytics 4 on a WooCommerce marketplace and expecting useful marketplace analytics out of the box is likely to be disappointing. Standard GA4 treats every sale the same, regardless
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An international shopper lands on your marketplace, finds a product they want, and sees prices only in US dollars. They hesitate, try to mentally convert the price, then leave. That