Marketplace Policies: How To Showcase Vendor Guidelines For Customers

Marketplace Policies: How To Showcase Vendor Guidelines For Customers

Anyone serious about operating a multi-vendor platform would do well to include their marketplace policies on their website. After all, these policies ensure the legality of your endeavor, thus protecting your customers, vendors, and the platform itself.

Marketplace policies establish the rules of engagement among all those involved with your platform. This means they cover everything from data privacy to shipping procedures. Thus, implementing and presenting these policies is crucial for building trust and growing your marketplace.

Today, we’ll explore marketplace policies and why they’re crucial for e-commerce businesses. Furthermore, we’ll teach you how to use the top-notch WooCommerce marketplace solution, WC Vendors, to display such policies on your platform.

So let’s get cracking!

What Is A Marketplace Policy?

A marketplace policy outlines the rules, guidelines, and terms of service governing the interactions and transactions between buyers, sellers, and the online marketplace. These policies are designed to:

  • Guarantee fair and secure transactions
  • Safeguard the rights of sellers and buyers
  • Maintain the platform’s integrity
  • Comply with legal requirements

WC Vendors allows vendors to display the following marketplace policies:

Privacy Policy

This policy outlines how the marketplace collects, uses, stores, and protects user data. Typically, it includes information about the:

  • Types of data collected
  • Purposes of data processing
  • User rights regarding their data
  • Measures taken to ensure data security and privacy

Terms and Conditions

This marketplace policy sets out the rules and guidelines governing the use of the marketplace platform. It’s also known as Terms of Service or User Agreement. Normally, it covers various aspects such as:

  • User eligibility
  • Account registration
  • Prohibited activities
  • Intellectual property rights
  • Dispute resolution
  • Limitations of liability

Shipping Policy

This policy outlines the terms and conditions concerning the shipment and delivery of items bought through the marketplace. Typically, it includes information about:

  • Shipping methods
  • Delivery times
  • Shipping costs
  • Handling fees
  • International shipping
  • Tracking orders
  • Any applicable limitations or restrictions

Return Policy

This policy outlines the procedures and requirements for returning products purchased on the marketplace. It covers aspects such as:

  • Eligibility for returns
  • Timeframes for initiating returns
  • Condition of returned items
  • Refund options
  • Restocking fees
  • Return shipping costs
  • Any exceptions or exclusions

These policies are crucial for any marketplace. After all, they provide transparency and protect the rights of users. Furthermore, they manage expectations and facilitate smooth transactions within the platform.

How To Display Your Vendors’ Marketplace Policies To Customers (In 4 Easy Steps)

Are you operating a multi-vendor platform powered by WC Vendors? Then you’ll have no problems sharing your vendors’ marketplace policies with customers. After all, WC Vendors simplifies the creation, launch, and management of online marketplaces!

WC Vendors lets you easily create a WooCommerce multi-vendor marketplace
WC Vendors is the ultimate WooCommerce marketplace solution

However, if you’ve yet to use WC Vendors to build a multi-vendor marketplace, we highly recommend checking out the following guides:

With all that in mind, let’s proceed!

The first step involves navigating to the Settings Form page. After all, this is where you’ll find the options for displaying vital vendor information to customers.

Therefore, go to your WordPress dashboard and click WC Vendors > Settings > Forms > Settings.

A screencap of the WordPress dashboard, showing the path from the WC Vendors panel to the Settings panel to the Forms tab to the Settings subtab, revealing the Settings Form page, which comes with various Tabs Field options and Store Field options
Navigating to Forms: Settings (click to zoom)

Now that you’re on the Settings Form page, you’re ready for the next step…

Step 2: Ensure the Tabs: Policies field is enabled

First, scroll down to the Tabs option and take note of its fields.

A screencap of the WordPress dashboard, showing various Tabs Fields, including Payment, Branding, Shipping, Social, Policies, and SEO, as well as their Hide checkboxes
The Tabs fields (click to zoom)

Make sure the Policies field doesn’t have its “Hide” checkbox ticked. Later, we’ll discuss the “Hide” checkboxes in more detail. For now, on to the next step!

Step 3: Enable Policies fields

Scroll down to Policies. Once again, examine the option’s fields.

A screencap of the WordPress dashboard, showing various Policies Fields, including Privacy policy, Terms and conditions, Shipping policy, and Return policy, as well as SEO Fields, including SEO Title, Meta Description, Meta Keywords, Facebook Title, Facebook Description, Facebook Image, and their Hide checkboxes
Heading to the Policies area (click to zoom)

As shown above, Policies comes with four main fields: Privacy policy, Terms and conditions, Shipping policy, and Return policy. Your task is to select the fields you want enabled and the ones you want disabled.

When enabled, each field appears on the vendor dashboard, requesting vendors to enter marketplace policy information. Any information the vendor provides is then displayed on the marketplace frontend, allowing customers to view it.

Thankfully, these four fields are already enabled by default. Thus, you don’t have to do anything to activate them.

But what if you don’t want your vendors to provide specific marketplace policy information? Simple: tick its “Hide” checkbox to hide the field. When a field is hidden, it doesn’t show up on the vendor dashboard. Thus, you prevent vendors from submitting information related to the field.

A screencap of the WordPress dashboard, showing various Policies Fields, including Privacy policy, Terms and conditions, Shipping policy, and Return policy, with Shipping Policy's Hide checkbox ticked
Ticking a Hide checkbox (click to zoom)

For example, let’s say you don’t want your platform to present shipping policy information. Basically, all you have to do is tick the Shipping policy’s “Hide” checkbox. This prevents the vendor from providing any information related to shipping. As a result, their store won’t have any shipping details to show customers.

Once you’re done, it’s time to move on to the final step…

Step 4: Save your work!

Scroll down to the bottom of the page and click the Save Changes button. This implements all the settings you’ve made on the page.

And that’s it! Each vendor in your marketplace can now display their marketplace policies on their store. Therefore, customers will be able to examine them, which can boost their trust in your sellers and the entire platform.

Take note: There’s a lot more you can do with the Settings Form page, which allows you to grant vendors a considerable degree of control over their store settings. For example, you can enable options to display each store’s:

Would you like to know more about the Settings Form page? Then check out our article, “Vendor Store Mastery: Fine-Tuning Your Settings For Success (A Complete Guide).”

Vendor Store Mastery: Fine-Tuning Your Settings For Success (A Complete Guide)

Crafting Marketplace Policies: The Vendor’s Perspective

Now that you’ve enabled the Policies fields, vendors can craft marketplace policies for display via their stores.

For a vendor to do this, they must first go to their dashboard and choose the Settings panel. This takes them to the Settings page.

A screencap of the WC Vendors vendor dashboard, with the Settings panel clicked to reveal the Settings page, particularly the Store tab and its Store name and Store description options and their text boxes
Clicking the Settings panel on the vendor dashboard (click to zoom)

Because you enabled the Tabs: Policies field in Step 2 above, one of the available tabs on the Settings page should now be Policies.

Upon clicking the Policies tab, the vendor is given access to text boxes requesting them to provide information about various marketplace policies. The text boxes that appear on this page are the fields you enabled in Step 3.

A screencap of the WC Vendors vendor dashboard, with the Settings panel clicked and Policies tab clicked to reveal text boxes for the Privacy policy, Terms and conditions, Shipping policy, and Refund policy options
Marketplace policy text boxes (click to zoom)

Now, all the vendor has to do is craft the policies within these boxes.

Once they’re done, they must scroll down the page and click the Save Changes button to publish the marketplace policies on their vendor store.

Viewing Marketplace Policies: The Customer’s Perspective

So, how do customers view a marketplace policy?

First, the customer must visit an online store within your marketplace.

A screencap of the landing page of an online store named Happy Toyland within a marketplace powered by WC Vendors, showing a store icon and store banner filled toy imagery, and three toy products for sale, including a teddy bear, a robot, and a yellow robot dog
Visiting an online store within an online marketplace (click to zoom)

Then, they must view a product listing.

A screencap of a product listing of a yellow robot dog, including images, a 5-star rating, a product description, product price, and an add to cart button
A product listing (click to zoom)

Once they’re on the product page, they must scroll down to the section below the “Add to cart button.” Here, they’ll find panels, typically on the left side of the page. To view the vendor’s marketplace policies, they must click the Vendor Policies panel, which reveals said policies.

A screencap of a privacy policy of an online toy store known as Happy Toyland
Viewing a marketplace policy (click to zoom)

And we’re all done! Now, you’re ready to build customer trust and take your platform to new heights!


Marketplace policies play a vital role in contributing to your platform’s success. After all, providing clear guidelines and expectations empowers vendors and customers to interact confidently with one another. As a result, they foster transparency, accountability, and a positive user experience for all.

To recap, you can use WC Vendors to allow vendors to display marketplace policies in their stores. To do so, you simply have to implement the following steps:

  1. Navigate to the Settings Form page
  2. Ensure the Tabs: Policies field is enabled
  3. Enable Policies fields
  4. Save your work!

Do you have any questions about how to let vendors display marketplace policies? Let us know in the comments below!