New Feature! How To Add Per-Vendor Label Overrides For The Vendor Term

Your marketplace probably does not think of its sellers as generic vendors. One might be an instructor, another a pool manager, and a third a plain seller. With the new Add Per-Vendor Label feature in WC Vendors 2.7.2, you can give each seller the exact title that fits them, without touching a single line of code.

For years, WC Vendors let you rename the word Vendor once for your whole site. That was useful, but it forced every seller into the same box. Now you can Add Per-Vendor Label overrides on top of that site-wide word, so individual sellers see their own name across their dashboard and emails while everyone else keeps the default.

This guide walks through what the feature does, who it helps, and exactly how to set it up on the marketplace you have already built with WC Vendors. It also covers a few honest caveats worth knowing before you roll it out to a live store.

What This New Feature Does

Think of this as a second layer on top of a setting you already have. The Add Per-Vendor Label override keeps that site-wide word as your fallback and lets you replace it for specific sellers.

Vendor A becomes an Instructor. Vendor B becomes a Pool Manager. Anyone you do not touch keeps whatever the site-wide word is. Leave the new fields empty, and nothing changes, which makes this a safe update: a custom name only switches on for a seller the moment you type something into their field. That custom name then flows through their vendor dashboard and their emails.

How To Set Up Per-Vendor Labels In WC Vendors

Here is how to Add Per-Vendor Label overrides step by step, and activate them for one seller at a time by filling in their fields.

Set your site-wide name first

Go to WP Admin > WC Vendors > Settings > Display, open the Labels section, fill in the Vendor singular term and Vendors plural term, then click Save changes. If you have not explored these display settings before, this is a good moment to review them.

Open the seller you want to rename

Go to WP Admin > WC Vendors > All Vendors, find the seller in the list, and click Edit. The edit screen opens on General already. Scroll down past Shop Name, Seller Information, Store Description, and Store HTML. The two new fields sit directly after them, just above Verified Vendor. One is the Singular term, the word for a single seller, such as Instructor. The other is the Plural term, the word for several, such as Instructors. Both fields show your current site-wide word as greyed-out placeholder text, so you can see what you are about to override before you type anything.

Click Save Changes, then reload the page to confirm.

Check if it worked

Log in as that seller, or view their dashboard in a private window, and confirm four things: the dashboard heading reads Instructor Dashboard, the browser tab reads Instructor Dashboard, the My Account menu item reads Instructor Dashboard, and the Settings section heading reads Instructor Information. If you need a refresher on what sellers see, the vendor dashboard overview is a handy reference.

Where Your Custom Vendor Names Show Up

It helps to know exactly where a custom name appears and where it does not, because that boundary is where most support questions come from. Your statement settings also follow your renamed vendor term — if you’ve renamed Vendor to Seller, the statement controls read Enable Seller Statements automatically.

The custom name shows up in these seller-facing places:

• Seller’s dashboard heading
• Their browser tab title
• My Account menu item
• Settings section heading on their dashboard
• Waiting-for-approval notice
• Declined notice and the “apply to become a…” prompt
• Application, approved, and declined emails, including subject, heading, and body

It deliberately does not show up here:

• Anywhere in your WordPress admin
• The “Sold By” labels on products
• Store pages and the vendors list page
• The “Become a Vendor” label
• Menus, widgets, and breadcrumbs elsewhere on your site

How The Vendor Emails Handle Custom Names

Email subjects and headings are stored once for the whole site, so on their own they cannot know which seller a message is about. The fix is two shortcodes that fill in for each recipient when the email is sent.

Use {vendor_label} mid-sentence for the lowercase version, such as instructor. Use {vendor_label_title} at the start of a sentence or in a heading for the capitalized version, such as Instructor. You will find both listed under WooCommerce > Settings > Emails, in the description beneath the Subject and Email heading fields for all three vendor emails.

One thing to avoid: these shortcodes only work in the Subject and Email heading fields, never in the email body. Type {vendor_label} into a Content box and your seller receives those exact characters, brackets and all. The same has always been true of {site_title}. The good news is that you rarely need to touch the body, because the default wording already picks up each seller’s own name automatically.

Conclusion

A platform that calls people what they actually are feels purpose-built. The Add Per-Vendor Label feature lets you close that gap one seller at a time.

The setup is genuinely quick. Set your fallback word, open a seller, type their singular and plural terms, and save. From there, the custom name flows through their dashboard, notices, and emails, while your admin stays consistent and every unnamed seller continues exactly as before.

Here is what we covered in this article:

• What this new feature does
• How to set up per-vendor labels in WC Vendors
• Where your custom vendor names show up
• How the vendor emails handle custom names

Frequently Asked Questions